{"id":473,"date":"2025-02-02T00:00:00","date_gmt":"2025-02-01T22:00:00","guid":{"rendered":"https:\/\/goncears.com\/uncategorized\/kak-videokontent-uvelichivaet-vovlechennost-polzovateley-na-sayte\/"},"modified":"2026-07-19T19:30:56","modified_gmt":"2026-07-19T16:30:56","slug":"kak-videokontent-uvelichivaet-vovlechennost-polzovateley-na-sayte","status":"publish","type":"post","link":"https:\/\/goncears.com\/en\/interaktiv\/how-video-content-increases-user-engagement-on-the-site\/","title":{"rendered":"How Video Content Increases User Engagement on Your Website"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAAEAAAICTAEAOw==\" alt=\"How Video Content Increases User Engagement on Your Website\" class=\"wp-image-2611 lazyload\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" data-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAAEAAAICTAEAOw==\" data-srcset=\"\" srcset=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0432\u0432\u0435\u0434\u0435\u043d\u0438\u0435\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is one of the most powerful tools for increasing user engagement. It helps to hold attention, convey complex information, and increase conversions. In this article, we will look at why video is so effective and how to use it correctly on a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-\u043f\u043e\u0447\u0435\u043c\u0443-\u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0432\u0430\u0436\u0435\u043d\">1. Why is video content important?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u0432\u0440\u0435\u043c\u0435\u043d\u0438-\u043d\u0430-\u0441\u0430\u0439\u0442\u0435\">1.1. <strong>Increase time on site<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users spend more time on pages with videos.<\/li>\n\n\n\n<li>Video reduces bounce rate, improving SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-\u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\">1.2. <strong>Improving Conversion<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video on landing pages increases conversions by up to 80%.<\/li>\n\n\n\n<li>Explainer videos help convey the value of a product faster.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c-\u0438-\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e-\u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f\">1.3. <strong>Accessibility and ease of perception<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video is easier to perceive than text.<\/li>\n\n\n\n<li>Helps reach an audience that prefers visual content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-\u0432\u0438\u0434\u044b-\u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0430\">2. Types of video content for the site<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-\u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435-\u0432\u0438\u0434\u0435\u043e\">2.1. <strong>Explanatory videos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Briefly explain how the product or service works.<\/li>\n\n\n\n<li>Used in the About Us section or on the home page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-\u043e\u0431\u0437\u043e\u0440\u044b-\u0438-\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438\">2.2. <strong>Reviews and Demos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the product in action.<\/li>\n\n\n\n<li>Increase trust and help users make decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-\u043e\u0442\u0437\u044b\u0432\u044b-\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\">2.3. <strong>Customer Reviews<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real user stories enhance social proof.<\/li>\n\n\n\n<li>Works better than text reviews.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-\u0432\u0438\u0434\u0435\u043e\u0443\u0440\u043e\u043a\u0438-\u0438-\u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b\">2.4. <strong>Video tutorials and webinars<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educate users while creating value.<\/li>\n\n\n\n<li>Increase brand expertise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-\u043b\u0443\u0447\u0448\u0438\u0435-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438-\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f-\u0432\u0438\u0434\u0435\u043e-\u043d\u0430-\u0441\u0430\u0439\u0442\u0435\">3. Best practices for using video on your website<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f-\u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438-\u0432\u0438\u0434\u0435\u043e\">3.1. <strong>Optimizing video loading<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use WebM and MP4 formats for fast playback.<\/li>\n\n\n\n<li>Hosting on YouTube, Vimeo or local servers with CDN.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439-\u0437\u0430\u043f\u0443\u0441\u043a-vs-\u043a\u043d\u043e\u043f\u043a\u0430-\u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u044f\">3.2. <strong>Autoplay vs. Play Button<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos without autoplay are better received by users.<\/li>\n\n\n\n<li>Add attractive previews and \u201cPlay\u201d buttons.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-seo-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f-\u0432\u0438\u0434\u0435\u043e\">3.3. <strong>Video SEO Optimization<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add titles, descriptions and transcriptions.<\/li>\n\n\n\n<li>Use Schema.org structured data for video content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b-\u0434\u043b\u044f-\u0440\u0430\u0431\u043e\u0442\u044b-\u0441-\u0432\u0438\u0434\u0435\u043e\">4. Video Tools<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube Studio<\/strong> \u2013 video loading and analytics.<\/li>\n\n\n\n<li><strong>Vimeo<\/strong> \u2013 a platform for professional video hosting.<\/li>\n\n\n\n<li><strong>Wistia<\/strong> \u2013 advanced video hosting with analytics.<\/li>\n\n\n\n<li><strong>Lumen5<\/strong> \u2013 automatic creation of video from text.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Introduction<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is one of the most powerful tools for increasing user engagement. It helps to hold attention, convey complex information, and increase conversions. In this article, we will look at why video is so effective and how to use it correctly on a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-\u043f\u043e\u0447\u0435\u043c\u0443-\u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0432\u0430\u0436\u0435\u043d-0\">1. Why is video content important?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u0432\u0440\u0435\u043c\u0435\u043d\u0438-\u043d\u0430-\u0441\u0430\u0439\u0442\u0435-0\">1.1. <strong>Increase time on site<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users spend more time on pages with videos.<\/li>\n\n\n\n<li>Video reduces bounce rate, improving SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-\u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438-0\">1.2. <strong>Improving Conversion<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video on landing pages increases conversions by up to 80%.<\/li>\n\n\n\n<li>Explainer videos help convey the value of a product faster.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c-\u0438-\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e-\u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f-0\">1.3. <strong>Accessibility and ease of perception<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video is easier to perceive than text.<\/li>\n\n\n\n<li>Helps reach an audience that prefers visual content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-\u0432\u0438\u0434\u044b-\u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0430-0\">2. Types of video content for the site<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-\u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435-\u0432\u0438\u0434\u0435\u043e-0\">2.1. <strong>Explanatory videos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Briefly explain how the product or service works.<\/li>\n\n\n\n<li>Used in the About Us section or on the home page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-\u043e\u0431\u0437\u043e\u0440\u044b-\u0438-\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438-0\">2.2. <strong>Reviews and Demos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the product in action.<\/li>\n\n\n\n<li>Increase trust and help users make decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-\u043e\u0442\u0437\u044b\u0432\u044b-\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432-0\">2.3. <strong>Customer Reviews<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real user stories enhance social proof.<\/li>\n\n\n\n<li>Works better than text reviews.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-\u0432\u0438\u0434\u0435\u043e\u0443\u0440\u043e\u043a\u0438-\u0438-\u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b-0\">2.4. <strong>Video tutorials and webinars<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educate users while creating value.<\/li>\n\n\n\n<li>Increase brand expertise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-\u043b\u0443\u0447\u0448\u0438\u0435-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438-\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f-\u0432\u0438\u0434\u0435\u043e-\u043d\u0430-\u0441\u0430\u0439\u0442\u0435-0\">3. Best practices for using video on your website<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f-\u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438-\u0432\u0438\u0434\u0435\u043e-0\">3.1. <strong>Optimizing video loading<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use WebM and MP4 formats for fast playback.<\/li>\n\n\n\n<li>Hosting on YouTube, Vimeo or local servers with CDN.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439-\u0437\u0430\u043f\u0443\u0441\u043a-vs-\u043a\u043d\u043e\u043f\u043a\u0430-\u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u044f-0\">3.2. <strong>Autoplay vs. Play Button<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos without autoplay are better received by users.<\/li>\n\n\n\n<li>Add attractive previews and \u201cPlay\u201d buttons.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-seo-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f-\u0432\u0438\u0434\u0435\u043e-0\">3.3. <strong>Video SEO Optimization<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add titles, descriptions and transcriptions.<\/li>\n\n\n\n<li>Use Schema.org structured data for video content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b-\u0434\u043b\u044f-\u0440\u0430\u0431\u043e\u0442\u044b-\u0441-\u0432\u0438\u0434\u0435\u043e-0\">4. Video Tools<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube Studio<\/strong> \u2013 video loading and analytics.<\/li>\n\n\n\n<li><strong>Vimeo<\/strong> \u2013 a platform for professional video hosting.<\/li>\n\n\n\n<li><strong>Wistia<\/strong> \u2013 advanced video hosting with analytics.<\/li>\n\n\n\n<li><strong>Lumen5<\/strong> \u2013 automatic creation of video from text.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435-0\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is not just a trend, but an important tool for marketing and user interaction. Use videos on your website to increase engagement, improve user experience, and increase conversion.<\/p>\n\n\n<h3>\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438:<\/h3>\n<ul>\n  <li><a href=\"https:\/\/goncears.com\/en\/interaktiv\/sekrety-video-trafika-kak-sayt-prevraschaet-prosmotry-v-klientov\/\">Video Traffic Secrets: How Your Website Converts Views into Clients<\/a><\/li>\n  <li><a href=\"https:\/\/goncears.com\/en\/interaktiv\/video-reklama-i-mediynyy-trafik-chto-rabotaet-dlya-malogo-biznesa\/\">Video Advertising and Media Traffic: What Works for Small Business in 2025<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Introduction Video content is one of the most powerful tools for increasing user engagement. It helps to hold attention, convey complex information, and increase conversions. In this article, we will look at why video is so effective and how to use it correctly on your website. 1. Why is video content important? 1.1. Increasing time on site 1.2. Improving conversion 1.3. Accessibility and ease of perception 2. [\u2026]<\/p>","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interaktiv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 &#8212; Elite Dev<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goncears.com\/en\/interaktiv\/how-video-content-increases-user-engagement-on-the-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\" \/>\n<meta property=\"og:description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0412\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2013 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043c\u043e\u0449\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u0438\u0434\u0435\u043e \u0442\u0430\u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438 \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. 1. \u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u0430\u0436\u0435\u043d? 1.1. \u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 1.2. \u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 1.3. \u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f 2. 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