Introduction

Website analytics plays a key role in optimizing your site, increasing conversions, and improving user experience. In this article, we'll cover the key metrics and tools that will help you track and analyze data.

1. Basic Web Analytics Metrics

1. Traffic and Sources

• Total traffic – the number of visitors to the site.
• Traffic sources:
  • Organic (SEO).
  • Referral (other sites).
  • Direct (enter URL into browser).
  • Paid (advertising).
  • Social media.

2. User Conduct

• Viewing depth – how many pages a user visits per session.
• Average time on site – how long users stay on the resource.
• Bounce rate – the percentage of users who left the site after viewing one page.

3. Conversions and Goals

• Conversion rate – the percentage of visitors who performed the target action.
• CTR (Click-Through Rate) – the ratio of the number of clicks to the number of impressions.
• CPC (Cost per Click) – cost per click in advertising campaigns.

4. Technical Metrics

• Page loading speed – affects user experience and SEO.
• Mobile responsiveness – ease of use of the site on mobile devices.
• 404 errors and other technical problems.

2. Web Analytics Tools

1. Google Analytics

• Detailed analysis of traffic, behavior and conversions.
• Setting up goals and events.
• Integration with Google Ads.

2. Google Search Console

• Tracking search traffic and indexing errors.
• Analysis of keyword performance.
• Mobile responsiveness testing.

3. Hotjar

• Recording user sessions.
• Heat maps.
• Conversion Funnel Analysis.

4. Ahrefs / SEMrush

• SEO competitor analysis.
• Tracking keyword positions.
• Backlink analysis.

5. Yandex.Metrica

• User behavior analysis (webvisor).
• Evaluation of the effectiveness of advertising campaigns.
• Flexible setting of goals and segments.

3. How to Analyze Data and Make Decisions

1. Definition of KPI (key performance indicators)

• Determine which metrics are most important to your business.
• Set targets and monitor your progress towards them.

2. Conducting A/B testing

• Compare different page versions to improve conversions.
• Analyze user behavior when content changes.

3. Regular Monitoring and Optimization

• Create reports and dashboards.
• Analyze data weekly and monthly.
• Make adjustments to your promotion strategy based on analytics.

Conclusion

Website analytics is more than just data collection; it’s a powerful tool for improving your business. Regularly monitor key metrics, use advanced tools, and make informed decisions to optimize your website.

Introduction

Website loading speed is one of the key factors determining user experience and the success of a web resource. In this article, we will analyze how loading speed affects user behavior and what can be done to improve it.

1. Why is loading speed so important?

• The first 3 seconds are critical: 53% users leave a site if it takes longer than 3 seconds to load.
• Impact on SEO: Google takes loading speed into account as a ranking factor.
• Increase conversion: Fast sites increase the likelihood of purchases and interactions.
• Reduce bounce rate: Slow pages turn off users.

2. How does loading speed affect users?

1. User expectations

• 47% visitors expect a page to load in less than 2 seconds.
• If a site takes more than 5 seconds to load, the bounce rate increases by 90%.

2. Impact on engagement

• Fast loading increases the depth of page views.
• The faster the site, the longer users stay on it.

3. Impact on conversions

• Amazon increased revenue by 1% for every 100ms of site acceleration.
• Walmart increased conversions by 2% while reducing load time by 1 second.

3. How to check download speed?

Testing tools:

• Google PageSpeed Insights – speed analysis and recommendations.
• GTmetrix – a detailed analysis of loading times and reasons for slowdowns.
• Pingdom Tools – monitoring website performance.
• WebPageTest – testing the actual page loading.

4. How to speed up a website?

1. Image Optimization

• Use WebP, AVIF formats instead of JPEG and PNG.
• Compress images without losing quality with TinyPNG or ImageOptim.

2. Code minification and compression

• Minify HTML, CSS and JavaScript (Gzip, Brotli).
• Reduce the number of HTTP requests.

3. Enabling caching

• Use browser and server caching.
• Set up a CDN (Cloudflare, Fastly) for faster content delivery.

4. Improving server response time

• Use fast hosting with SSD drives.
• Update your PHP, MySQL and other technologies.
• Set up database optimization.

5. Removing unnecessary plugins and scripts

• Remove unused plugins.
• Optimize loading of third-party services.

Conclusion

Website loading speed directly affects SEO, conversion and user experience. Use modern optimization methods, regularly check performance and follow trends to keep your website fast and convenient!